Fractional Digital Marketing Head
Senior Digital Marketing Leadership Without a Full-Time Hire
Get senior digital marketing leadership for your team, agencies and vendors without hiring a full-time director from day one.
One senior point of accountability across team, agency and vendors
When to Hire
Signs You Need Senior Leadership, Not Another Executor
You have an internal team or multiple agencies, but no one connecting their work to one plan — and you need senior judgment without the cost or delay of a full-time director hire.
Responsibilities
What Fractional Leadership Covers
Direction Setting
Monthly and quarterly priorities tied to business goals.
Team & Vendor Reviews
Regular reviews of internal team and agency output.
Management Reporting
Reporting built for business leaders, not just marketing operators.
Cadence
A Typical Monthly Rhythm
| Cadence | Activity |
|---|---|
| Weekly | Priority check-ins with team/agencies; blockers resolved |
| Bi-weekly | Channel performance review against KPI framework |
| Monthly | Business-facing report and priority reset |
| Quarterly | Strategy revisit against results and market changes |
FAQ
Questions About Fractional Digital Marketing Head
A fractional head brings senior, cross-channel judgment immediately, without a
multi-month hiring process.
Yes — setting direction for and reviewing agency output is core to this
engagement.
No. It's a monthly retainer sized to your business.
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Next Step
Your Marketing Should Have One Clear Direction
Book a confidential strategy call to discuss your goals, current challenges and the most valuable next step.