The Digital Marketing Audit Checklist
The same 10-point checklist used to start every client engagement — check your own tracking, funnel, SEO and paid-media basics in about 15 minutes.
1. Tracking foundations
GA4 and Search Console are installed correctly and events fire on real actions, not just page loads.
2. Lead-stage visibility
CRM lead stages (contacted, qualified, converted) are visible back in your marketing reports, not just form counts.
3. Channel attribution
You can see which channel/campaign actually drove each converted lead, not just the last click.
4. SEO indexation
Your most important pages are confirmed indexed in Search Console, with no major crawl errors.
5. Core Web Vitals
Site speed and stability scores are in the 'Good' range on real user data, not just lab tests.
6. Content-to-intent match
Your top commercial pages match what people actually search for, not just internal product names.
7. Paid media structure
Campaigns are structured by intent/margin tier, not lumped into one blended target.
8. Budget-to-outcome link
You can trace marketing budget to pipeline or revenue impact, not just spend and impressions.
9. Team/agency accountability
One person owns cross-channel priorities so channels aren't quietly competing for the same budget.
10. Reporting cadence
There's a monthly review that ties marketing activity back to business goals, not just channel metrics.
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